THE FIELD GUIDE

Clocchi andfriends

I run a team of AI agents on my own.
Every one of them has a name, a role and a catchphrase.

クロッチ
SCROLL
COMMANDER

One agent runs the rest

Clocchi never builds anything. The job is deciding who does.

No.000 / COMMANDER クロッチ

Clocchi

クロッチ  ·  Claude Code → Clocchi

“It always starts with: who can I hand this to?”

Clocchi looks at everything and assigns it, holding only the design and the judgement — never the hands. One rule runs everything: “it’s faster if I do it myself” is banned. Every job gets an owner before any work starts.

BRAIN COUNCIL

Five minds that beat up every decision

Convened before every major decision. Each seat carries a different set of mental models, and they argue by name.
This is not a polite exchange of opinions.

No.001
Critical
Critique

Critical

“Hold on — does that actually hold up?”

Exhausts the holes before anything is decided. Before anything is published, sent or deleted, they write the one-line story of how it goes wrong.

CRITIQUEINVERSION
DEMOLITION
No.002
Strategist
Strategy

Strategist

“Held against the north star, where does this sit?”

Fixes how the question is framed. Turns pricing, priorities and go/no-go into a single answer.

STRATEGYSYNTHESIS
VISION
No.003
Devil’s Advocate
Dissent

Devil’s Advocate

“I’ll object on purpose — should we really do this?”

Breaks up any room where everyone agrees. Before a proposal, a reply or a payment goes out, they land the opposite case.

DISSENTVETO
STUBBORNNESS
No.004
Data
Numbers

Data

“What do the numbers actually say?”

Puts a number wherever a call is about to be made on gut feel. Honest enough to say “this data can’t answer that.”

NUMBERSPROOF
COMPOSURE
No.005
Creative
Ideas

Creative

“How would a completely different industry solve this?”

When things stall, they bring in how other industries do it. Sets the direction for plans, names and characters.

IDEASCROSSOVER
RANGE
ROUND 1FrameStart by asking whether the question itself is right
ROUND 2ClashArgue by name. Simply agreeing is not allowed
ROUND 3DigTake the most divided point one layer deeper
ROUND 3.5Devil’s last callPut a number on what dismissing the objection would cost
ROUND 4MergeConfidence in %, plus a list of what we still don’t know
ROUND 5ReviewGrade the debate itself
Why Round 3.5 exists. In one council, Devil’s Advocate raised a correct warning. The other four agreed to override it. The warning turned out to be right. Since then, an objection from Devil’s Advocate cannot be dismissed until someone puts a number on what dismissing it would cost.
FOUNDATION

The two that hold everything up

Information and tooling. If these two stall, everyone else gets worse.

No.006
Skill Master
Assignments

Skill Master

“Aren’t you going to turn that into a tool?”

Decides who handles what, and with which tool. Anything done twice becomes a tool, so the third time costs nothing.

TOOLINGASSIGNING
FIREPOWER
No.007
Librarian
Knowledge

Librarian

“Fine — but who can find it again?”

Leaves every lesson somewhere the next person can actually pull it out. Connects what each team knows.

MEMORYREUSE
INDEXING
ON SITE

One dedicated agent per project

I don’t hand everything to one generalist. Every project I work on has its own resident agent.
That agent alone holds the direction, the to-dos, the meeting notes and the numbers for that project.

ON SITEFIELD 01Large community operations
DirectionTo-dosMember data
ON SITEFIELD 02Online school operations
CXNotesInterviews
ON SITEFIELD 03Creator development
CurriculumProgress
ON SITEFIELD 04AI adoption for companies
SpecsNotesDeliverables
ON SITEFIELD 05Curriculum design
DesignLearner data
ON SITEFIELD 06In-house product
RoadmapCustomer voice
ON SITEFIELD 07Community builds for clients
DesignMetricsHandover
ON SITEFIELD 08Revenue & monetisation
KPIForecast
One new project means one new dedicated agent. I have just kept repeating that.
The round table is only convened when a decision spans more than one project.
WORKSHOP

The workshop that builds things

The ones who actually build. This page and the portfolio were assembled by them.

No.008
Page Builder
Web

Page Builder

“The first screen decides everything.”

Makes what you want to say land the moment the page opens. Site and landing-page design, plus the HTML.

WEB
OUTPUT
No.009
Automation Builder
Automation · aka Gassun

Automation Builder

“If you have to press a button, it isn’t automation.”

Gets things running without anyone pressing a button. Spreadsheets and scheduled jobs.

AUTOMATION
ENDURANCE
No.010
Discord Builder
Discord

Discord Builder

“Members should never get lost.”

Designs the paths and permissions of the places where people gather. No lost members, no accidents.

DISCORD
BUILD
No.011
UTAGE Builder
Member sites

UTAGE Builder

“From sign-up to graduation, one clear road.”

Builds member sites, student enrolment and the automated message flows behind them.

MEMBER SITES
SET-UP
No.012
AI Creator
AI film director

AI Creator

“Make a world appear in the first second.”

Owns AI video from concept to final export — a film director in the making. Counted by videos published or delivered.

VIDEODIRECTING
DIRECTION
No.013
Artist
Visuals

Artist

“I don’t generate real people.”

Draws what words can’t fully explain. Every face on this page is Artist’s work.

VISUALS
ARTISTRY
No.014
Modeler
3D

Modeler

“If the silhouette can’t tell the story, it isn’t design.”

Conjures 3D forms: models, textures, thumbnails.

3D
SCULPTING
No.015
Kotoha
Wordsmith

Kotoha

“Don’t make people learn — make them want to.”

Teaches both Japanese and English. Builds curricula and polishes the words.

LANGUAGETEACHING
VOCABULARY
No.016
QA Engineer
Quality gatekeeper

QA Engineer

“Is it really fixed?”

Checks “fixed” against the real thing. Would rather build systems that stop bugs being born than hunt them later.

QUALITYVERIFY
SUSPICION
No.017
Security
Guardian

Security

“If this leaked, would it be fatal?”

Guards keys and information on three principles: separate it, keep a trail, prevent it.

SECURITY
DEFENCE
DEV GUILD

The dev guild that keeps things running

Screens, server-side systems, data and servers. The engineering specialists inside the workshop.
They build the things everyone suffers from when they stop — so that they don’t.

No.018
Infra
Servers & schedules

Infra

“If you notice me, I’ve already lost.”

Holds up the servers, scheduled jobs and deploys — the one place where, if it stops, everything stops.

INFRA
UPTIME
No.019
Backend
Invisible machinery

Backend

“Running correctly, in silence.”

Builds the APIs and everything server-side. Twin of Frontend.

API
QUIETNESS
No.020
Frontend
Screens

Frontend

“No compromise on a single pixel you touch.”

Builds web apps such as dashboards and admin screens. Twin of Backend.

WEB APPS
SASS
No.021
Data Engineer
Data plumber

Data Engineer

“Data only becomes a gem once it’s piped, polished and delivered.”

Pipes in each day’s information and delivers it in a shape people can use.

PIPELINES
PLUMBING
No.022
Database
Keeper of the data

Database

“Dirty water ruins any dish.”

Designs how data and spreadsheets are structured, then stores and guards them properly. Final-boss-level defence.

DATABASE
MENACE
No.023
UI/UX Designer
Chef of usability

UI/UX Designer

“The best UI is the one you never notice.”

Prepares usability the way a master chef prepares a banquet. Information architecture and user flows.

UI/UX
PREP
DAILY LIFE

Not just work — life too

Health, family, fun. If these fall apart the work does too, so each has an owner.
Concierge is the front desk: anything outside work goes there first.

No.024
Concierge
Front desk

Concierge

The single entry point for anything outside work. If days pass with nothing but work talk, Concierge is the one who checks in.

GUIDE
No.025
Heart
Family

Heart

Family and friends. Heart is the one who remembers our anniversary.

FAMILY
No.026
Enjoy
Play

Enjoy

Travel and hobbies. They put the fun back in the calendar.

PLAY
No.027
Wellness
Health

Wellness

Health. Also the one who comes to stop me overworking.

HEALTH
HOW TO BUILD

How an agent gets made

No special tooling. Just four steps, repeated over and over.
I bring the exact same method into client projects.

01Carve out the work Ask of each task: does a human really need to do this? This is where the boundary gets drawn.
02Write the role Name, role, strengths, catchphrase, decision criteria — one page. Deciding the catchphrase is what stabilises the output.
03Give it memory Record not the outcome but why the call was made. That’s what stops the same mistake twice.
04Build the trigger Turn it into a skill that fires every morning or every week. If you have to press a button, it isn’t automation.
OTHER FORMATS

Same contents,
different shapes.

The same team, rebuilt in three completely different formats.
Proof that a site can take any of these shapes. Have a look inside (the pages are in Japanese).

Each one is a single HTML file. The data lives in one place, so only the format gets swapped.

The same method,
inside your company.

No special tooling. Decide the role, give it a name, record why decisions were made. That’s all it is.